Lionsgate Ident
Before we created our own ident for our horror movie we each researched into excising indents to help inspire us to do ours and it enabled us to pick out the typical conventions you would expect to see in an ident.
Ident is short for identification and they are used to identify the company that have produced the film, they are usually 20 seconds long and contain music and imagery that represent tag company.
The First ident that I have chosen to analyse is Lionsgate. The clip is embedded below.
Design: This is one of Lionsgate indents it lasts for 21 seconds, it opens up with loads of cogs and machinery working around it pans around all the machinery and then zooms out to give the viewer a full view of all the machinery and then goes back through a key hole, inside all of the machinery it is very dark with the bronze clogs, as it emerges out of the key hole it brightens up, the big doors then open to a big bright white light, where you are presented with the name Lionsgate with clouds all behind it and then it all fades out to black. There is also Non-Diagetic music playing through out this whole clip.
Intention: The intention of this ident would be to introduce a horror film the dark room filled with cogs and mechinery connotes an eery scary atmosphere which represents a horror movie. The music in the ident is very victorious which makes the company seem very big and important the music also builds up a climax and progressively gets louder as the name of the company reveles which also connotes their importance.
Lionsgate also have an older ident that they used around 2003, the old ident is embedded below.
Design: This is the older version of lionsgate ident, this one lasts for only 12 seconds which is a bit shorter than the typical ident. It opens up with a dark starry night sky, and then small sparkles fly across the screen as they create the outline of a lion that is all sparkly, a bright light flashes and the words 'Lions Gate Films' appears and fades into gold, for the remaining time of this ident the wording and the lion outline are sparkling in the nights sky.
Intention: The intention of this ident is to represent the company in the best way possible, from using sparkly trails to create the lion connotes that the company are huge and dreamy and the reasoning behind the lion is obviously to represent the company LIONSgate. The intention of having the typography in gold is to represent the company's importance also from having the text stay on the screen for a long period of time while it glitters in the night sky highlights that they are a prestigious company.
Dreamworks ident
Design: The ident begins with the camera tracking along a reflection of cloud and the moon in the water. The a fishing rod appears in the water, the camera then pans up to show the adolescent boy sitting on the crescent moon with a fishing rod in his hand. The moon the forms into the shape of a 'D' , the camera then tracks along showing the word 'Dreamworks' forming in the sky. The sequence is significantly darker than the previous ident and throughout the image becomes distorted.
Intention: As this ident is trying to represent a horror movie , they have intentionally edited their ident to fit the genre. As in their previous ident there is the use of bright colours to represent their family friendly films , now the ident is quite dark and dim to portray that the movie is of a darker form. Additionally the distortions used throughout portray that this is a different form of movie and something you wouldn't expect from dreamworks , it shows their typical genre has been distorted.
Disney ident
This ident denotes a blue sky, panning across a river and city to reveal the Disney castle, a firework show in the background. The words 'Walt Disney pictures' are revealed, and a streak of light appears around the castle. Although this is a lot more animated and complex than the original company ident (embedded below), it is still very iconic. This ident is now used on most Disney films from 2006 onwards. The intention of this ident connotes a theme of magic, which appeals to the target audience of children and families. Furthermore, the castle is an iconic element that is present in the Disney amusement parks, such as Disney World Florida. The castle is evidently a part of Disney and their logo, as well as their history of the company.
Companies such as Disney occasionally use alternative idents to appeal to appropriate films, or for anniversay editions, genre of film, modernising, to mimic or give a nod to a film for example live action films such as Tron.
Disney have continued to change and modernise their ident for many different films, suggesting to the audience that after the so many years off being a prestige company, they still want to be contemporary and just as relevant as any other production company in the contemporary era of the film industry. The ident for Tron, embedded above, displays Disney as a company evolving into more graphic live action movies, using technologically advanced cgi and special effects, as foreshadowed in their ident for the film. The ident also reflects the theme of the movie, incorporating the use of lights and sci-fi genre and the iconic Disney castle. Another sci-fi genre ident is from the film Lilo And Stitch (2002), embedded below, in which the logo itself gets abducted by aliens, connoting the film plot line involving aliens and reinforcing the genre of sci-fi and action. The castle is displayed on an alternative black background. A green laser appears around the castle instead of the usual magic dust. A beam of green light then appears over the logo, and it shakes and elevates upwards. This is to connote UFOs and alien life, which relates to the storyline as the lead character Stitch is an alien.
Lionsgate also have an older ident that they used around 2003, the old ident is embedded below.
Design: This is the older version of lionsgate ident, this one lasts for only 12 seconds which is a bit shorter than the typical ident. It opens up with a dark starry night sky, and then small sparkles fly across the screen as they create the outline of a lion that is all sparkly, a bright light flashes and the words 'Lions Gate Films' appears and fades into gold, for the remaining time of this ident the wording and the lion outline are sparkling in the nights sky.
Intention: The intention of this ident is to represent the company in the best way possible, from using sparkly trails to create the lion connotes that the company are huge and dreamy and the reasoning behind the lion is obviously to represent the company LIONSgate. The intention of having the typography in gold is to represent the company's importance also from having the text stay on the screen for a long period of time while it glitters in the night sky highlights that they are a prestigious company.
Dreamworks ident
Faye analysed the Dreamworks ident: http://www.youtube.com/watch?v=gHFFpm5PcoY
Design: This is on of two dominant 'Dreamworks' animation idents and it has duration of 23 seconds. The animation begins with the camera travelling upwards through the clouds , then as is progresses the sight of a crescent moon comes into view.Then travelling upwards is a cluster of clear balloon with what appears to be an adolescent boy attached to them. Once at the high of the moon , the boy sits down on it and lets go of the balloons. The camera then follows the balloons as they travel further up into the sky and then the balloon explode to form the word 'Dreamworks' in the sky.
Intention: The connotations of the sky and the moon could be a way of showing how big and powerful the company is. Additionally connotations of the moon is serenity and calmness this could be a representation of the films they produce , as most films made by Dreamworks are happy family films. This can also be shown through the use of colour when 'Dreamworks' appears on the screen and the use of an adolescent boy in the sequence. Finally clouds usually symbolise dreams , it appears the 'Dreamworks' have played on this due to the name of their company and therefore throughout the sequence clouds are a dominant feature.
Secondly I looked at an ident which is more common of the horror movie theme. I choose to look at how dreamworks altered their child friendly ident to fit a horror movie. http://www.youtube.com/watch?v=AzSuDbibt9Y
Intention: As this ident is trying to represent a horror movie , they have intentionally edited their ident to fit the genre. As in their previous ident there is the use of bright colours to represent their family friendly films , now the ident is quite dark and dim to portray that the movie is of a darker form. Additionally the distortions used throughout portray that this is a different form of movie and something you wouldn't expect from dreamworks , it shows their typical genre has been distorted.
Disney ident
Georgia analysed the Diseny ident
The first ident I analysed was the ident used by Disney, embedded from The Ident Gallery.
This ident denotes a blue sky, panning across a river and city to reveal the Disney castle, a firework show in the background. The words 'Walt Disney pictures' are revealed, and a streak of light appears around the castle. Although this is a lot more animated and complex than the original company ident (embedded below), it is still very iconic. This ident is now used on most Disney films from 2006 onwards. The intention of this ident connotes a theme of magic, which appeals to the target audience of children and families. Furthermore, the castle is an iconic element that is present in the Disney amusement parks, such as Disney World Florida. The castle is evidently a part of Disney and their logo, as well as their history of the company.
Companies such as Disney occasionally use alternative idents to appeal to appropriate films, or for anniversay editions, genre of film, modernising, to mimic or give a nod to a film for example live action films such as Tron.
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